Victoria's Secret Rebrand
This was a group assignment where we had to take a company and give them a completely new marketing strategy and visual profile with a focus on sustainability and the UN Sustainable Development Goals. The fashion industry is known for having little focus on climate and the environment. In addition to environmental sustainability, we also chose to look at economic sustainability. In today's society, there is increasing focus on combating body image pressures and moving away from the idea of the "perfect body." Victoria's Secret is very poor at including models with any body type other than the "conventionally perfect" one, so we thought this company would be a good choice for our assignment.
We were a team of 4, and I was primarily responsible for the strategy phase as well as creating mockups and packaging design.
